A Journey into the Avant-Garde: Fashion That Challenges Boundaries

Fashion is not just about clothes; it is self-expression, a living art, and a reflection of the changing spirit of the times. Avant-garde fashion is the forefront of this artistic movement – ​​it challenges conventions and sets new boundaries for creativity. Let’s take a journey into the world of the avant-garde through the brands that lead this style.

A Symphony of Individuality
Every brand in the avant-garde world brings with it a unique story, a narrative that speaks for itself:

• 11 BY BORIS BIDJAN & BORIS BIDJAN SABERI : A perfect combination of street influences and high fashion, with touches of industrial aesthetics.
• DANIELE BASTA & D.HYGEN : Emphasis on handmade design and elegance that stems from simplicity.
• GUIDI & MARSÈLL : Upgrading leather goods and footwear, combining traditional techniques with innovative designs.
• ISAAC SELLAM & MA+ MAURIZIO AMADEI : Creating a story through leather designs, with an emphasis on experimental cuts and silhouettes that are reminiscent of architecture.
• YOHJI YAMAMOTO & Y-3 : A combination of sports and high fashion, with oversized silhouettes and attention to craftsmanship.

A vision beyond conformity
Brands like RICK OWENS DRKSHDW and THOM KROM play with dark aesthetics, sharp and bold designs, with a touch of urban grunge. In contrast, LEON EMANUEL BLANCK and TRANSIT UOMO bring fluidity and organic shapes that merge with groundbreaking design.

RIGARDS EYEWEAR excels in handmade designs that combine art and functionality, while OFFICINE CREATIVE presents luxury shoes that demonstrate the beauty of meticulous craftsmanship.

Materials that tell a story
The world’s leading avant-garde brands use materials that don’t just look good – they speak. RIGARDS , for example, makes its glasses from buffalo horn, solid wood, copper, sterling silver and advanced alloys like aluminum-magnesium, each of which tells a story through material and design.

A journey beyond trends
What sets the avant-garde apart is the ability to ignore passing trends and focus on timeless creation that is deeply connected to art and individuality. It is a deep connection to design and craftsmanship that redefines the concept of "style."

Discover the pioneers on our website
Discover a world where every piece is a unique work of art, designed for people who don't go with the flow. Make your style a statement, and discover the designers who dare to dream differently.